Contrary to popular belief, content marketing is more than just about SEO. Plus, content marketing iS ABOUT lead generation and revenue growth. The line between marketing and sales generation is getting more and more blurry. Why? In our web-based and social landscape, marketing IS a Sales activity. When marketing was mostly offline, it was easy […]

Real estate is an extremely saturated, feed-based market. Zoopla, Rightmove and On The Market are all dominant players in the industry, and many of their house and apartment listings are duplicated across the different property portals. This represents a very real reason for Google to step in and create a more streamlined service that will […]

Amy Franko has done an excellent job describing the challenges and opportunities for modern sales teams in her book, The Modern Seller. In this video, Amy shares four key elements needed for modern sellers to elevate their thought leadership. Take a read and watch her video. This article is published on:https://amyfranko.com/thought-leadership-modern-sellers/ Clients and prospects expect […]