This is a question that I get asked a lot. It is probably because I often say, “social media works for sales. The problem is that most people don’t use social media the right way in order to generate sales”  Which is true.  What are the right ways, and some wrong ways to use social […]

CEOs Must Lead Their Business In Building a Social Strategy. It doesn’t matter if it is called digital transformation, digital enablement or any other term. The reality is companies need to discover and implement the most effective systems to start conversations with ideal prospective customers that lead to more business.   Uncertainty with the world […]