The Weekly Wrap from Content Marketing Institute
The Weekly Wrap covers “B” story benefits for executive buy-in, data on trust, and tips to overcome presentation anxiety – Content Marketing Institute
Social Media for Sales vs. Social Selling: What’s the Difference?
For years, the above has been a recurring question that I\u2019ve received from sales executives, business owners, and sales leaders. They often misunderstand the word \u2018social\u2019 in \u2018social selling\u2019 by…
Demand Gen Rises When Quality Content Meets Good Tech
Editor\u2019s note:\u00a0Technology is essential for content marketing success. But the complexity around tech selection and use often leaves businesses struggling to keep pace with innovation. To bring clarity and understanding,…
Industry 4.0: Rise of global micro-influencers
\r\r \r\rImage: Getty Images\rOne core aspect of the 4th Industrial Revolution (4IR) is the dramatic change in the ways by which people engage with each other \u2013 and the ways…
Changing Your Perspective on Marketing in the Lending Space: by Anna Pryor
Marketing in the lending/loan space? A topic rarely discussed in conjunction, yet very essential to the success of relevant companies. Marketing is a crucial strategy in ensuring the growth of…
Are you out in the cold? Why human relationships still win the day.
Building human to human relationships is more important now than ever because buyers control their own buyer journey.In decades past, buyers were reliant on sales reps to provide information. There…
3 Things We Plan to Change with Sales Enablement Software in 2020
My goal is to help millions of people globally on 3 levels. 1. Reduce stress and maximize quotas for end users like sales reps and small business owners2. Empower marketing leaders…
Tech Talk: 10 Tips For Working Remote While Traveling
While working at a previous company I used to hear people comment that work remote days were “remotely working days”. It sort of became a running joke, or at least…
5 Easy Ways to Grow Your Following on Social Media
Social media can be one of the quickest ways to create brand recognition and lead traffic to your company site pages. The belief is that the more followers you have,…
Tech Talk: Load Balanced Systems and How It Makes Your Hub Efficient
by Daniel WillemsSo you just finished shopping at a busy store and you have the dreaded decision of which line to use to pay. Which line should you choose?The goal…