Daniel Willems

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How Sales-Marketing Alignment Results in Better Lead Nurturing

When marketing and sales are aligned, lead generation is better. It still seems like it is a big challenge for departments to get aligned. Even when they want to be more connected and working together. Marketo does a great job with their content on how teams can work together.

I shared this article because team success in 2020 is going to be determined by alignment. Is your team ready?

This article is published on:https://blog.marketo.com/2019/10/sales-marketing-alignment.html

For instance, say that your marketing team is focused heavily on growing a social media presence. They may focus on gathering interest data from your followers (a significant portion of which might be existing customers) and target them with social media ads.

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