How To Leverage Digital Transformation For Competitive Advantage
This is a great article on the steps needed to begin a digital transformation for your business / Sales & Marketing
I would add “2” more steps…
- Conduct digital workshops with your teams (facilitated by a certified 3rd party)
- Create a digital roadmap from these workshops
- Conduct a market analysis to identify the best segments.
- Track the customer journey.
- Create specialized landing pages.
- Deliver curated content.
- Organize sales and marketing in swim lanes.
- Leverage AI.
- Leverage improved marketing ROI.
Let’s get started!