Daniel Willems


Taking the Sales Approach to Marketing (or vice versa?)

“According to Forrester Research, an astonishing 74 percent of all deals go to the provider who helps the prospect “establish the buying vision.” What does that mean?

It means that buyers look to thought leaders and experts to help them solve their problems. They don’t talk to sales reps. Unless your sales reps are Known, Liked & Trusted as thought leaders.

This article is published on:https://martechseries.com/mts-insights/guest-authors/taking-the-sales-approach-to-marketing-part-2/

During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales

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