My first social was a bomb. It did nothing for me.
In fact, I would say the first several hundred social posts I published were mostly a waste of time.
I often wondered, how do I create an effective social post?
Do you ever ask this question?
One day I slowed down and thought about what my customers and prospects would be most interested in reading. I had just returned from a Hubspot conference and listened to Marcus Sheridan talk about his book, “They Ask, You Answer” and my social influence started to grow.
What made the difference?
I wrote down every question customers and prospects asked me in my Questions Notebook.
Here are the 6 Steps I did to get started and still use today!
- Buy a notebook or use a digital note tool
- Twice per week choose a question from the notebook.
- Google search using the exact question
- Find and choose an article that IS NOT written by a competitor.
- Read it
- Write a social post by following this pattern and filling in the blanks.
—- “I am sharing this article because a client asked me the question, “write question here“
—- “This is an important questions for “ideal customer title” in the “ideal customer’s industry” because <write why in your own words>
—- “Here are 3 key points from this article that I believe are most important”
write key point #1 here
write key point #2 here
write key point #3 here
Then, add the link and share it to your personal social accounts where you spend most of your time.
I guarantee this post will get more engagement that any marketing style post. In fact, be sure to tag me in your post and I will be sure to comment and help it gain more reach.
If you are already a FunnelAmplified client, you are aware of our Magic Writer feature that helps you do this.
Login now and create a post today!