Ask just about any LinkedIn trainer or coach and they will say the same thing.

Engagement is more important than posting content.  But, how does a sales professional do that consistently? 

In this video, Sandra Long shares on How to Improve Your Social Selling Approach on LinkedIn.  I think it is spot on and one of the best messages on how to effectively use social for prospecting and booking high quality opportunities. 

Here are a few of the excellent topics she discusses in this video. 

• Some of the common misconceptions and mistakes when it comes to social selling on LinkedIn [3:08]
• Sandra shares the different approaches to creating thought leadership for B2B organizations [10:24]
• Sandra shares her thoughts on having the right content for social selling and staying top of mind [15:36]
• Sandra’s advice: Focus on your pipeline, connect and engage thoughtfully with your target audience [19:21]
• Sandra’s view on how personal you should be on LinkedIn [26:36]