Reimagining Sales in 2022
Everything has changed.
But if your business is like most, your salespeople are communicating with customers exactly the same way they did 10 years ago with the possible exception of some zoom calls.
The question is WHY?
Why is it so hard to realize that customer behavior is no longer aligned with your current sales or marketing processes?
You see it everywhere, including in your own actions as a customer.
This is not hard and it’s not going to break the bank, but it is going to change the way you do business.
You need to stop.
Think about how people really communicate and ask yourself how many emails you send to your friends?
Likely not many.
And yet, if you are like most companies today, you are literally sending tens of thousands of emails annually to your customers?!
If you can reach your customers or even prospective customers instantly, why do you resort to email or cold calling?
No one has time for that and neither do you.
First, get trained yourself so you can walk the walk…then, decide how best to get your teams realigned and trained to match your customer’s needs today…
You eventually got rid of the fax machine, now do the same with your outdated processes for sales & marketing