What I like about this article is help with getting clarity on your personal brand. Your personal brand is more important than any other variable when it comes to digital relationship building.
Relationships leads to opportunities.
So, how are you managing your brand? How are people thinking about you? When you reach out to someone do they think, “Wow, this person gives me so much insight and value that I want to talk with them.”
Or, do they think, “Oh great, what are they trying to sell me now?”
Your Personal Brand is the most important asset you have to filling your pipeline and crushing your quota. Are you intentional with it? You should be!