Having a sales strategy is great, but what’s most important is caring about your buyer. A buyer doesn’t see your strategy and they don’t care how many countless hours it took to refine it. They can only see the journey from awareness to decision from their perspective.Often times, we forget the one thing buyers care about most is themselves.
A great sales strategy is a start – but it doesn’t end there. What matters is aligning with your buyer. Unsure if you’ve done that? Read on.