How many of these Digital trends are you ahead of?
This is an excellent and focused article…here are my takeaways
1. Changing B2B Demographics –Millennials and Business Consumers
These demographic trends change the buying behavior of customers and buyers.
If you have not updated your buyer profiles, it may be too late.
2. More Focus on Digital Marketing and Sales
This almost seems redundant at this point but the real change is “Sales”.
Digital marketing has been with us for a while but do you even know what digital sales is yet?
3. The Rise of Online B2B Marketplaces
Depending on your products or services this is now where many customers begin.
The sale may not end there, but good chance the sales process can begin here.
4. Expansion of B2B Mobile Commerce
Another almost redundant statement…BUT, technology has now taken this to a whole new level.
Your customer experience is absolutely dependent on a robust and FAST responsive process to all customers and prospective customers!
5. Progressive Web Applications and Headless Technologies
This one is tricky…and potentially expensive
Critical to know your customer’s journeys before you embark on this journey but can make all the difference
Think of the last time you were on hold for 20 minutes…this simply cannot happen in today’s digital world
6. Growth of B2B Self-Service
In the past it was all about personal service…however this has changed…today’s customers want to get the answer fast and on their own…
Again, an excellent article worth the read!