Where the rubber meets the road – do blog posts actually lead to sales? With so many tactics available to deliver on your desired strategy, are you doing the basic blocking and tackling to not only create interesting content, but to measure it appropriately. Marketing without KPIs, without measurement, without actionable intel, is a waste of time and money.
Read HubSpot’s informative article on the efficacy and sales impact of blogs, and then contact me to discuss how FunnelAmplified can further amplify that impact, make it measurable and actionable, and help you capture your hidden funnel of sales opportunities.
This article is published on:https://blog.hubspot.com/marketing/do-blog-posts-lead-to-purchases?_ga=2.97727385.723506563.1617204695-1715129253.1617204695
As you determine how you’ll invest your time, effort, and money in 2021, you might ask yourself: Will my blog posts actually lead to purchases?
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