I was a guest on the B2B Mix Show today. While preparing for them I came across this article to share.
When the C-Suite embraces content marketing and social, it benefits the company in so many ways. First, it helps create the culture of digital relationship building. Second, it gives the sales team, marketing and customer success teams more content to share which leads to a more consistent and wider online presence.
Don’t all companies want to be Known, Liked and Trusted as an expert in their industry? Your leadership team as content creators and voices for your business and industry is a great way to do it. What do you all think?